Gaining competitive advantage in AI Search & LLMs
Traditional search traffic is decreasing as consumers transition to AI to research and find the products and services - is your business ready to be found?
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What is Agentic AI? The Next Frontier in Considered Purchase Experiences
Agentic AI is the next leap beyond generative AI. Instead of just responding to prompts, these systems can set goals, plan steps, and act on your behalf - reshaping how businesses and customers interact. At 7DOTS, we help brands prepare for this shift by redesigning customer journeys, building agent-ready infrastructure, and finding high-impact use cases.
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5 Common Meta Ad Mistakes That Are Costing You Leads
You’re spending what you’re supposed to, but the number of quality leads just isn’t enough. Does this sound familiar? If budget is not the issue, it’s most likely related to structure, signal and creatives. We’ve put together five common mistakes we’ve spotted in Meta accounts that can help you turn this around and quick wins you can implement today.
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The Rise of Agentic Browsing: Why Your Website Must Be Built for Both Humans and AI
Agentic browsing is reshaping the web. Learn why your website must now serve both human users and AI agents - and how to optimise for visibility, clarity, and action in the age of AI-powered discovery.
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Rethinking Digital: Building a More Sustainable, Efficient Website at Scale
Discover how established businesses can make their digital presence more sustainable without starting from scratch. Learn practical steps to build faster, greener, more efficient websites at scale.
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Comprehensive Guide to Reddit Advertising
Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.
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3 Paid Media Mistakes That Are Slowing Down Your Lead Generation
Learn the 3 paid media mistakes that could be slowing down your lead generation and how to fix them.
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Why every company is now a tech company – and what that really means
Digital leaders are outperforming the competition by thinking like tech start-ups. Discover how culture, agile processes and the right tech can drive real business results.
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Accessibility as a brand advantage: how leading organisations stay ahead
Nearly 90% of buyers say that the experience a company provides matters as much as products or services (Salesforce). That is why the #1 investment to achieve the greatest return and impact on your business, right now and into the future, is your client’s digital experience.
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Navigating AI Search
This paper outlines how AI is changing the interface of the web, what brands must do to stay relevant, and how to optimise across both traditional and generative engines. It provides a solutions framework, strategic roadmap, 4-step process, and a quick stakeholder summary checklist to help CMOs, CTOs, COOs, and procurement leaders future-proof their marketing and content strategies for the future.
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Early Signals from Google's AI-Powered Search
This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.
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How to transform your digital experiences with data.
This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.
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White paper: 7 Priorities for digital success in financial services
Discover the seven essential strategies for financial service leaders to enhance digital experiences to drive growth and achieve competitive advantage. The white paper includes top industry insights and expert solutions to navigate digital disruption and deliver exceptional customer experiences in the financial services industry.
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Creating competitive advantage in Financial Services through digital experiences.
Nearly 90% of buyers say that the experience a company provides matters as much as products or services (Salesforce). That is why the #1 investment to achieve the greatest return and impact on your business, right now and into the future, is your client’s digital experience.
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7 BIG Themes That Emerged at the REMIX Summit London: Culture + Technology + Entrepreneurship
Discover 7 key themes from the REMIX Summit exploring the intersection of culture, technology, and entrepreneurship, showcasing how digital innovation shapes experiences and drives engagement.
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6 lessons you can learn about digital experience from… Taylor Swift
I may not be a “Swifty” (honest) but I’m impressed by what she has achieved through her record-breaking Eras Tour. It’s a masterclass in modern customer engagement.
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6 consumer trends for 2025 that you need to leverage in your digital experience
Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.
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Hyrox: From Niche Event to Digital Fitness Leader
Discover how Hyrox evolved into a global fitness leader by redefining digital experiences. Learn insights on community engagement, personalisation, and seamless customer journeys.
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DV360 vs Google Ads: Which Delivered Better Results for Display Ads?
Discover how DV360 outperformed Google Ads in a head-to-head test of HTML5 display ads. Explore key metrics like CTR and CPC, platform flexibility, and campaign insights to optimise your advertising strategy.
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Can AI code creativity?
Explore how AI is reshaping the tech landscape, highlighting the enduring value of human creativity and problem-solving in coding. Discover why developers will thrive alongside AI, emphasising the importance of ethics and innovation in software development.
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Lead Generation Forms on LinkedIn: Do's and Don'ts
Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.
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Digging into Facebook metrics
Struggling with Facebook/Meta's metric definitions? Discover the true meaning of 'Link Clicks' in Facebook ads, including how Carousel ad swipes might impact your data. Get clarity and stay updated with the latest insights from 7DOTS.
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How to make digital projects actually happen
Discover how to turn your digital marketing and customer experience strategies into successful outcomes. Learn to clarify your aims, build the right team, create a detailed strategy, and foster collaboration for real results.
Beyond information: practical tips for businesses on how to harness the rise of the experience age in Financial Services
In today's rapidly evolving consumer landscape, financial services brands are confronting a profound shift towards the "experience age," where meaningful interactions eclipse mere information dissemination. The era dominated by the Information Age is waning, characterised by an overload of digital data that has left consumers seeking deeper, more personal connections.
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Preparing students for an AI-driven future: The need for educational reform
The world of work is on the cusp of radical change. A McKinsey report suggests 800 million jobs could be automated in the next 20 years. Yet, our education system, largely based on a 200-year-old model, struggles to prepare students for the present, let alone an AI-driven future.
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How AI Has Changed The Way Daily SEO Tasks Are Done
Discover how ChatGPT and AI are revolutionising daily SEO tasks and overall productivity in the digital arena. This detailed guide explores the transformative role of AI in enhancing work processes, from mundane tasks to complex problem-solving strategies. Dive into the benefits, challenges, and practical applications of AI in modern workplaces, and join the conversation on leveraging technology for operational efficiency.
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Maximise LinkedIn Campaign ROI with Retargeting
Discover how LinkedIn retargeting can boost your campaign ROI. Learn best practices, setup processes, and proven strategies to target specific audiences and achieve higher conversion rates. This guide provides insights and real-world examples for successful LinkedIn marketing.
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Designing for the Future: Strategies for Success in the Experience Age
Discover innovative strategies for success in the Experience Age, and learn how businesses can leverage technology, human-centric design, and experimentation to create captivating digital experiences that align with purpose and values.
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Prevention revolution: How digital tools can help us get ahead of health problems
The UK healthcare system is confronting unprecedented challenges due to an ageing population and a surge in health issues. Concurrently, there's a growing interest in health discussions both mental and physical, yet, people struggle with effective strategies for change.
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Embracing the Experience Age: A new era needs a new approach
Explore how businesses navigate the transformative shift into the Experience Age, prioritising immersive encounters over information dissemination. Discover the impact of AI advancements, evolving consumer expectations, and shifting demographics, and learn pivotal strategies for thriving in this dynamic era of consumer behaviour.
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From fear to Utopia: A vision of AI’s positive potential
Envision a future where AI fosters better health, stronger connections, and unparalleled innovation. Explore how AI can liberate us from digital distractions, enhance productivity, nurture creativity, and address humanity's most pressing challenges. Discover the key principles guiding this transformative journey towards a brighter, more human-centric future.
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What we can learn from the rise of Insurtech brand Laka?
Discover what sets Laka apart in the world of insurance. Explore their community-based approach, customer-first mentality, and transparent business model, and learn valuable lessons from their rise as an Insurtech disruptor.
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Is Zwift a Metaverse?
Discover how it ticks all the metaverse boxes, from avatars and virtual worlds to gamification and a thriving community.
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Tune in to the sound of silence. Introducing White Space Listening.
To make real change, you need listen more closely. Listen differently. Listen to the silence between the words.
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7DOTS Report: 59% of healthcare providers failing to comply with data protection laws
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Have you noticed changes with Google Keyword Match Types?
Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.
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A Comprehensive Guide to Google Analytics 4
From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.
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7DOTS Report: 81% of Universities at risk of fines due to failure to safeguard student data
Our reveals a shocking failure of Universities and higher education institutions to comply with data protection laws. The study, based on a detailed analysis of 335 Universities and Higher Education colleges, highlights a startling 81% non-compliance rate with current General Data Protection Regulation (GDPR) standards.
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Making Space to Dream: How Dreams Lead to Extraordinary Impact
Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.
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Maintaining the culture in a growing agency
Discover the secrets behind maintaining a thriving company culture while scaling for success. Learn how 7DOTS explore their recruitment philosophy and how surrounding themselves with interesting people fuelled their culture's growth.
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LinkedIn Conversation Ads: Everything you need to know
Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
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Optimising CTR in DV360
Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
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Using Python Ray and Selenium to Automate Cookie Compliance Auditing
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
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Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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ChatGPT and Demand Generation: Scary or Exciting?
The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
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Digital transformation is dead, long live digital evolution
First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.
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How do you continue marketing in a recession? (And why you should)
We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.
Do you need a website in 2022?
It’s no wonder you’re questioning if you still need your website, and you’re in the right place to find answers. Things are moving so quickly these days, and as you know, you can’t assume the marketing tools which worked last year will continue to be as effective this year. Although in the case of websites, I think they’re arguably more important than ever.
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Website Cookies and Tracking: A Cautionary Tale
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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In short: Navigating AI Search
This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.
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