7 BIG Themes That Emerged at the REMIX Summit London: Culture + Technology + Entrepreneurship
Discover 7 key themes from the REMIX Summit exploring the intersection of culture, technology, and entrepreneurship, showcasing how digital innovation shapes experiences and drives engagement.
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6 lessons you can learn about digital experience from… Taylor Swift
I may not be a “Swifty” (honest) but I’m impressed by what she has achieved through her record-breaking Eras Tour. It’s a masterclass in modern customer engagement.
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6 consumer trends for 2025 that you need to leverage in your digital experience
Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.
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Hyrox: From Niche Event to Digital Fitness Leader
Discover how Hyrox evolved into a global fitness leader by redefining digital experiences. Learn insights on community engagement, personalisation, and seamless customer journeys.
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Can AI code creativity?
Explore how AI is reshaping the tech landscape, highlighting the enduring value of human creativity and problem-solving in coding. Discover why developers will thrive alongside AI, emphasising the importance of ethics and innovation in software development.
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How to make digital projects actually happen
Discover how to turn your digital marketing and customer experience strategies into successful outcomes. Learn to clarify your aims, build the right team, create a detailed strategy, and foster collaboration for real results.
Beyond information: practical tips for businesses on how to harness the rise of the experience age in Financial Services
In today's rapidly evolving consumer landscape, financial services brands are confronting a profound shift towards the "experience age," where meaningful interactions eclipse mere information dissemination. The era dominated by the Information Age is waning, characterised by an overload of digital data that has left consumers seeking deeper, more personal connections.
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Preparing students for an AI-driven future: The need for educational reform
The world of work is on the cusp of radical change. A McKinsey report suggests 800 million jobs could be automated in the next 20 years. Yet, our education system, largely based on a 200-year-old model, struggles to prepare students for the present, let alone an AI-driven future.
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Designing for the Future: Strategies for Success in the Experience Age
Discover innovative strategies for success in the Experience Age, and learn how businesses can leverage technology, human-centric design, and experimentation to create captivating digital experiences that align with purpose and values.
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Prevention revolution: How digital tools can help us get ahead of health problems
The UK healthcare system is confronting unprecedented challenges due to an ageing population and a surge in health issues. Concurrently, there's a growing interest in health discussions both mental and physical, yet, people struggle with effective strategies for change.
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Embracing the Experience Age: A new era needs a new approach
Explore how businesses navigate the transformative shift into the Experience Age, prioritising immersive encounters over information dissemination. Discover the impact of AI advancements, evolving consumer expectations, and shifting demographics, and learn pivotal strategies for thriving in this dynamic era of consumer behaviour.
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From fear to Utopia: A vision of AI’s positive potential
Envision a future where AI fosters better health, stronger connections, and unparalleled innovation. Explore how AI can liberate us from digital distractions, enhance productivity, nurture creativity, and address humanity's most pressing challenges. Discover the key principles guiding this transformative journey towards a brighter, more human-centric future.
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What we can learn from the rise of Insurtech brand Laka?
Discover what sets Laka apart in the world of insurance. Explore their community-based approach, customer-first mentality, and transparent business model, and learn valuable lessons from their rise as an Insurtech disruptor.
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Is Zwift a Metaverse?
Discover how it ticks all the metaverse boxes, from avatars and virtual worlds to gamification and a thriving community.
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Have you noticed changes with Google Keyword Match Types?
Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.
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A Comprehensive Guide to Google Analytics 4
From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.
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Making Space to Dream: How Dreams Lead to Extraordinary Impact
Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.
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LinkedIn Conversation Ads: Everything you need to know
Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
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Optimising CTR in DV360
Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
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Using Python Ray and Selenium to Automate Cookie Compliance Auditing
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
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Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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Digital transformation is dead, long live digital evolution
First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.
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Do you need a website in 2022?
It’s no wonder you’re questioning if you still need your website, and you’re in the right place to find answers. Things are moving so quickly these days, and as you know, you can’t assume the marketing tools which worked last year will continue to be as effective this year. Although in the case of websites, I think they’re arguably more important than ever.
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Website Cookies and Tracking: A Cautionary Tale
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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