DV360 vs Google Ads: Which Delivered Better Results for Display Ads?
Discover how DV360 outperformed Google Ads in a head-to-head test of HTML5 display ads. Explore key metrics like CTR and CPC, platform flexibility, and campaign insights to optimise your advertising strategy.
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Lead Generation Forms on LinkedIn: Do's and Don'ts
Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.
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Digging into Facebook metrics
Struggling with Facebook/Meta's metric definitions? Discover the true meaning of 'Link Clicks' in Facebook ads, including how Carousel ad swipes might impact your data. Get clarity and stay updated with the latest insights from 7DOTS.
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Maximise LinkedIn Campaign ROI with Retargeting
Discover how LinkedIn retargeting can boost your campaign ROI. Learn best practices, setup processes, and proven strategies to target specific audiences and achieve higher conversion rates. This guide provides insights and real-world examples for successful LinkedIn marketing.
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How do you continue marketing in a recession? (And why you should)
We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.