content OPTIMISATION
The key to growing your audience from search is to be the best result on the internet for your customer's need at every given moment. To that end, our experienced team of SEO and content specialists are ready to help.
With a combined experience of 14 years supporting B2B and B2C businesses, we can develop and deliver bespoke content optimisation solutions. Whether you’re looking to optimise content for your website landing pages, blog or visual content, our data-driven insights identify your customers' needs from the language they search throughout their entire journey to purchase, allowing us to earn their click by creating the best result on the web.
Our Approach to Content Optimisation
The days of keyword stuffing and producing content just for search engines are long gone. Content optimisation is about producing or improving content that has the best chance of meeting its intended goal. More so, we know that content should be optimised in a manner that is search engine friendly. Therefore, our approach is guided by knowing the importance of writing and optimising content that is of quality, and relevance, and meets the search needs of users. For this to happen, we use a mixture of on-page and off-page SEO tactics and tools to ensure your content is efficiently optimised which will increase visibility, rankings, traffic and leads.
Our Content Optimisation Services include:
Search Landscape Review (SLR)
The ‘keys to the kingdom’ for any search strategy. Search Engines are essentially massive machine learning models that predict what they think users want for a search based on other user's behaviour. We look not only at the keywords searchers enter, but who appears for the search, and why. Google is, after all, listing that content for a reason, and from that we can learn what users want at every given moment. This holistic process enables us to identify what content is and is not working, the terms your audience is clicking on, what Google is prioritising, and your place in the competitive environment. The output is a content strategy that is laser-focused on achieving your commercial goals
Implementation & Ongoing Optimisation
Within our SEO team, we have dedicated content experts and an expansive writers’ network are equipped with the knowledge and experience to implement all on-page and off-page optimisation recommendations for you. We also ensure that optimisation is ongoing, which includes optimising content with keywords, page titles, internal links, metadata, images and much more.
Dedicated Copy support
For some clients, we support their in-house or third-party copy content agencies with strategic support and auditing, but for those who do not have resources already in place, we can support execution with our full content and copy capabilities.
Monitoring Optimisation Performance
We use a range of open-source, premium, and custom measuring tools to track and evaluate the effectiveness of optimised content. Our experienced team of in-house SEO and data intelligence experts routinely keep track of and analyse content performance in line with the set goals outlined.
Link Building
Your link profile is an important component to consider while developing or enhancing your digital presence in the competitive search market. We can utilise our digital PR service to promote your content as a trustworthy source by gaining high-quality and relevant backlinks from credible websites.
SEO & PPC Consultancy
Our experienced team of SEO and PPC specialists can support you and your internal stakeholders with everything from content strategy and creation to website migrations and PPC strategies.