We define a detailed and robust strategy clearly articulating the goals and objectives of the digital activation and campaign, defining and understanding the target audience for the campaign, developing detailed buyer personas to tailor messaging and content to resonate with the intended audience and develop a single-minded proposition for the campaign along with key messaging.

We develop innovative and interesting creative concepts for the campaign, including articulation of the messaging that aligns with the brand and captures the audience's attention. Craft compelling and consistent messages across all digital channels. 

We determine all the digital channels that will be utilized for the campaign to maximise reach, engagement, and action. This includes integrating with owned channels such as social media and communities, activating earned media through influence and advocacy, and using paid media were necessary to meet defined objectives. 

We create inspiring, memorable, user-friendly, and visually appealing design for digital assets associated with the activation and campaign. This includes interactive elements, landing pages, websites, and any to ensure a positive user experience. 

We ensure all assets and communications are targeted effectively to key audiences and engagement and actions are maximised. We manage and monitor the whole process throughout the campaign. 

We conduct a thorough post-campaign analysis to evaluate the overall effectiveness. Identify successes, areas for improvement, and insights that can inform future campaigns.