The School of Life
Creating a seamless IRL and URL experience
For The School of Life, 7DOTS helped evolve their online presence as part of a global rollout plan, ensuring a beautifully curated brand and a coherent look and feel across all regional sites, while providing the agility and functionality needed to promote and sell events across numerous geographical regions.
The School of Life is a global organisation dedicated to helping people lead more resilient and fulfilled lives. They offer events, workshops and range of products all to help build emotional intelligence. They are a clicks and mortar business with 7 regional sites and 10 physical hubs across the globe.
They were looking to evolve their online presence as part of a global roll-out plan. Crucial to the brief was maintaining the beautifully curated brand and mirroring it in the digital experience, whilst providing the agility and functionality needed to promote and sell events across numerous geographical regions.
Our approach
Central to achieving this long-term vision for The School of Life was ensuring the on and offline experiences remained connected. And providing a coherent look and feel across all regional sites, whilst also affording the local hubs the ability to manage and tailor regionally specific content added to the complexity of the project. This flexibility was at the heart of our final platform build. There were a number of technical challenges involved in the process, not least the heavy integration with their ERP system which needed consistency between the main global site and the regional e-commerce sites.
This was all set against the backdrop of working hand-in-hand with their branding agency to put in place a beautiful user experience that reflected The School of Life’s striking visual identity – ultimately building brand trust to encourage sales and bookings. A demand strategy was also put in place to support business growth. An ‘always on’ SEO programme to drive quality traffic which was supported by targeted paid campaigns to promote and drive sales around events and products, at both a regional and global level.
25%
increase in online sales revenue YOY
14%
decrease in bounce rate globally
20%
increase in visibility metrics
