Fram Farmers
A digital membership platform empowering the UK’s farming industry
Fram Farmers, a farmer-owned cooperative with over 1,400 members nationwide, is dedicated to sourcing goods and services at the best value, saving its members valuable time and resources. In an industry marked by environmental, regulatory, and commercial challenges, providing robust support to farmers is essential for their survival and prosperity in the UK.
The brief
Serving as a crucial partner, Fram Farmers supports the agricultural community by coordinating an extensive network of local, regional, and national suppliers. The goal was clear: transform the member experience with a next-generation online service that simplifies processes and boosts purchasing turnover by 7% annually over the next three years. The challenge was to create a branded, user-centric platform under the concept of 'My Fram Farmers,' designed to facilitate productive member relationships and effective communication.
The approach
The new members' portal was crafted to serve as an integral extension of the farm office, offering a range of advanced features:
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Market Intelligence Tracking: Integrated within the CMS, this feature allows Fram Farmers to track and visualise commodity pricing trends over time, providing valuable insights directly on the platform.
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Streamlined Ordering: The portal’s user journey supports the ordering of various product types in a single transaction, with seamless integration into the API for efficient processing.
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Statements and Invoicing: Ensuring members have visibility and access to current and legacy statements and invoicing to enable them to manage their business more effectively.
The outcome
The upgraded portal stands as a vital tool in the modern agricultural landscape, equipping farmers with essential resources and insights to enhance their productivity and efficiency. There is a continuing development schedule with new functionality being rolled out to support the members. By merging technology with a deep understanding of farmers' needs, we've created a digital experience that truly empowers Fram Farmers' members.
