Clearwater
Redefining Corporate Finance
Clearwater International is a trusted global corporate finance advisory firm, known for its unique client-first approach that sets it apart from traditional financial institutions. By humanising corporate finance, Clearwater has successfully built strong relationships with small and mid-sized businesses across the world.
When Clearwater sought to revamp their digital presence, the goal was clear: transform their online experience to reflect their values of trust, approachability, and expertise while positioning them for future growth. Delivering this required a comprehensive approach of deep understanding, business shifting strategy and an industry first design approach.
The brief
Enhance the brand identity and create a global digital platform that matches the client-focused philosophy.
- Streamline the user experience.
- Segment the digital experience to service the variety of potential partners.
- Support international reach with localised content.
- Ensure the platform is flexible enough to grow with the business.
The approach
The website redesign focused on creating an intuitive, personalized digital experience that reflected Clearwater’s brand values while offering advanced functionality.
Reposition the brand
A next-generation digital experience that embodies Clearwater's commitment to making corporate finance more accessible and trustworthy. Pulling the brands digital presence out of the sea of sameness within the industry and into a category of one.
Transform the user experience
The redesign focused on creating an intuitive, personalized digital experience that reflected Clearwater’s brand values while offering advanced functionality. This includes enhanced and modernised user engagement features that allow users to easily find relevant information by sector, service, or team.
Enable relevant localisation
The platform was designed to support Clearwater’s global operations, with content tailored for different regions. The integration of a geolocation feature automatically delivers relevant regional content, with easy manual selection for users.
Intuitive and simple content management
Using the Silverstripe CMS, the website features dynamic block-based templates, enabling Clearwater’s team to easily manage content, update regional pages, and ensure consistency across all locations.
Personalised user experiences
We created relevant Journeys for all, decluttering the complicated nature of corporate finance to business owners as well as delivering the professional and trusted support to seasoned corporate entities.
In house utilisation
The new website must house a huge amount of business critical resources. Including over 700 reports of previous deals supported by the brand. These resources are critical to the sales journey within the business. With the new sites improved user experience this is now used as in internal research hub for sales material meaning it must be exceptionally robust and easy to update.
The outcome
Clearwater International’s new digital platform successfully bridges the gap between corporate finance expertise and personalised client service. By aligning their website with their refreshed brand identity, Clearwater is now able to provide a more engaging and user-friendly experience that supports their global growth strategy.
