Summary
The REMIX Summit explored the intersection of culture, technology, and entrepreneurship, showcasing how digital innovation shapes experiences and drives engagement. The future of digital is about purpose, creativity, and courage—leading, not following.
- Where technology and creativity intersect.
- Listen to your audience, and act on it.
- Be single minded in your mission
- Find space to dream and create
- Be brave, be bold, take risks
- Being true and consistent to your brand proposition is everything
- Tech for good – designing meaningful digital experiences
We got to spend 2 amazing days immersing ourselves in culture and the arts at the London REMIX Summit. Remix champions worldwide innovation at the intersection of culture, technology and entrepreneurship exploring the future of culture and the creative industries, creative cities and the creative economy.
So why as a digital innovation agency were we a partner and participating at Remix?
Not only does culture influence behaviour, innovation, and collaboration, it also plays a critical role in shaping how people perceive and engage with digital experiences. And these digital experiences in turn impact how people can access and experience culture. Whilst “data-driven insights” are critical, the human and cultural factors are at the heart of creating digital experiences that differentiate an organisation and drive engagement.
We were proud to be sponsoring the Closing Keynote speaker, Robbie Brammall x-CMO of MONA – Museum of Old and New Art. Robbie unpacked all the lessons he's learned from the Mona miracle - becoming the most infamous and talked about museum in Australia (if not the world!). More on that later.
It was genuinely a privilege to be part of such a diverse and talented mix of people sharing insights and inspiration. Here we explore 7 themes that have got us really excited with examples from some of the amazing speakers.
1. Where technology and creativity intersect
The most powerful digital experiences happen at the crossroads of technology and creativity. It’s where innovation thrives, where sparks fly, and where the future is shaped. In today’s digital world, you can’t have one without the other.
Technology provides the tools, but creativity gives them meaning. When these forces merge, they unlock new possibilities—from immersive storytelling to groundbreaking user experiences. Whether it’s AI-driven art, interactive content, or dynamic digital spaces, the best innovations push boundaries and redefine engagement.
Success lies in embracing both: harnessing technology’s potential while letting creativity drive purpose, connection, and impact.
As Randel Bryan the Managing Director of SXSW London stated. Creativity and Technology working together and feeding each other, is going to be critical to the future. The next generation are going to need to embrace this but also embrace focussing on many different things throughout their lifetime.
2. Listen to your audience, and act on it
Listening to your audience isn’t enough. The real challenge lies in acting based on what they tell you, even if it means disrupting long-held norms and upsetting the apple cart.
Successful brands and experiences evolve by responding to real needs, not just assumptions. Whether it’s changing a product, redefining messaging, or shifting strategy, acting on audience insights builds trust, engagement, and loyalty.
Gen Alpha expects brands to listen and adapt. Those who embrace change thrive—those who don’t risk irrelevance.
The best example of this from the summit was from Helen Charman and Sophie Brendel from the Young Victoria & Albert Museum. The story they told was one of truly listening to the children they would serve and removing the conventional barriers so that they could deliver on what they had heard. That meant putting noses out of joint and changing the way the organisation operated.
3. Be single minded in your mission
The most successful digital initiatives are guided by a clear, unwavering purpose—everything else is just noise. In an age of endless distractions, focus and discipline set apart the brands that drive real impact.
Whether it’s advocating for the planet, redefining storytelling, or shaping cultural movements, a single-minded mission creates clarity, consistency, and momentum.
Without a guiding principle, efforts become scattered and ineffective. Defining your mission, committing to it, and letting it shape every decision.
As Dan Phelan, Director of Communications, Natural History Museum said, you need a guiding principle to help shift behaviour change and to lead everything you do, without this your effort can often be focussed in the wrong places.
4. Find space to dream and create
In our always-connected digital world, creativity often takes a backseat. Endless notifications, deadlines, and distractions leave little room for deep thinking and true innovation. But groundbreaking ideas don’t emerge from a cluttered mind—they need space to breathe.
Whether it’s stepping away from screens, embracing cultural spaces, or simply making time to daydream, finding room for creativity is essential.
If we want to fuel growth and inspire future thinkers, we must prioritize creative space. Innovation thrives when we allow ourselves to disconnect and dream.
Two speakers focussed on this theme with some great insights.
Guy Armitage, Founder, Zealous Co. stated that we need to put down our phones, and make more space in day-to-day tasks to be a little more creative as it will lead to amazing things.
And Dominic Cools-Lartigue, Founder of Dalston Yard said that if we are going to create future thinkers, we need spaces for them to exist and thrive, and this calls for an environment that balancers art, music, wellbeing and food and drink.
5. Be brave, be bold, take risks
Innovation rarely happens within comfort zones. The most exciting digital experiences come from those who dare to take risks, challenge the status quo, and embrace the unknown.
Risk-taking isn’t about recklessness—it’s about pushing boundaries with purpose. True innovation requires courage, whether it’s disrupting an industry, redefining engagement, or launching something never seen before.
If you want to create something truly remarkable, be brave. Take the leap. The biggest rewards come to those who dare to be different.
Again, two great examples of this.
Firstly, Pinny Grylls & Sam Crane, Co-Directors, Grand Theft Hamlet talked about never knowing where an idea might come from or if it will work, but when one comes along, at least give it a go and amazing things can happen. It’s how they created Grand Theft Hamlet in the computer game Grand Theft Auto.
Secondly, Ollie Jones Co- Founder & CEO at SWAMP said if you want to break boundaries you need to be fearless and take risks. You don’t create change without challenging the status quo. His agency was founded from a creative core of immersive theatre makers, who have created critically acclaimed immersive and experiential work.
6. Being true and consistent to your brand proposition is everything
In a world of digital noise, a strong brand cuts through the clutter. It’s not just about aesthetics or messaging—it’s about conviction.
This means embracing a brand identity that is fearless, authentic, and distinctive. Don’t chase trends or dilute your message to please everyone. Instead, double down on what makes you unique. In the digital landscape, where attention is fleeting, a brand with a clear, unwavering personality is the one that leaves a lasting impact.
Never was this truer that for Robbie Brammall x-CMO at The Museum of Old and New Art (MONA) which thrived by ignoring conventions, staying unapologetically bold, and trusting its instincts. ‘The Mona effect’ has turned the state of Tasmania into a must-see destination, contributing $134.5 million to the Tasmanian economy in 2017-18. The airline Qantas had grown its capacity into Hobart by 63 per cent since Mona opened.
Ideas like the ‘Moo Brew Roulette’ where you pay $9 for a Moo Brew (MONA’s own beer brand) but could get served a warm Fosters, epitomises the brave and bold approach.
7. Tech for good – designing meaningful digital experiences
Technology isn’t just a tool—it’s an invisible force that should enhance human connection, not replace it. The best digital experiences are those that seamlessly integrate into people’s lives, making interactions more meaningful, inclusive, and impactful.
From accessible design to AI-driven personalization, tech should be used to solve real problems, foster well-being, and create positive change. Whether it’s making cultural spaces more engaging or using neuroscience to enhance digital interactions, "tech for good" means prioritizing human needs. When innovation is driven by purpose, we don’t just build digital experiences—we create a better, more connected world.
Megan Wastell at Merlin Entertainments has some amazing examples of tech being an invisible layer facilitating and enhancing experiences between families. One example was LEGO Ferrari Build and Race at LEGOLAND California where families worked together to build and race their own lego Ferrari. An immersive physical experience facilitated by digital technology.
Another take on this theme was from Robyn Landau at Kinda an agency that is bridging the gap between academic neuroaesthetics and wellbeing to the real world. She talked about a vision for where digital experiences could literally improve your health and extend your life.
Final Thoughts: Shaping the Future of Digital Experiences
The future of digital isn’t about following trends—it’s about leading with purpose, creativity, and courage. By embracing these seven themes, we can create experiences that don’t just capture attention but leave a lasting impact.
What’s your approach to digital innovation? Let’s continue the conversation.
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