Transforming John Laing's digital presence for strategic impact
A refreshed platform aligning brand, strategy and sustainability
John Laing, a global infrastructure investor, partnered with 7DOTS to redefine their digital identity. With a new business model in place, the goal was to ensure their website reflected both their evolving proposition and their long-standing impact. The result: a modern, strategically-aligned platform built to inspire stakeholders and support future growth.
The challenge
John Laing needed more than a website redesign. With a heritage stretching back to 1848 and a portfolio of over 150 infrastructure projects, they were entering a new chapter—pivoting to a business model that emphasised active asset management and long-term sustainability.
Their existing digital presence didn’t reflect this evolution. The site was dated, hard to navigate, and failed to convey the scale or significance of their work. Internally, the team needed a tool that could support content management, tell a clear story to investors, and underline their purpose-led approach. The opportunity was to create a digital experience that felt as forward-thinking and impactful as the work they deliver.
Our approach
We began with strategic discovery—understanding not only the brand and business shift but the expectations of their key audiences. Through collaborative workshops, we aligned on messaging priorities and user needs.
The design focused on clarity, simplicity and impact. Every component was crafted to enhance storytelling, from interactive maps showing project reach to content structures that elevated sustainability narratives. We also built the site on a flexible CMS that empowered internal teams to own content moving forward.
Key deliverables included:
- A fully responsive, accessible design system
- Enhanced UX and information architecture
- Clear brand messaging aligned to new business strategy
- CMS implementation and training
Results that resonate
The new website has repositioned John Laing as a contemporary, purpose-driven infrastructure leader. With a strong visual identity and clear articulation of their model and mission, the platform supports investor relations, attracts talent, and strengthens the brand globally.
Since launch, John Laing has seen greater engagement from stakeholders and renewed confidence internally in their digital touchpoints. The site is no longer just a brochure - it’s a business tool.
